During this month at the Cartoon Network Confidential, "Cartoon Network's best originals and outrageous animated shorts for discriminating adults" in New York City, an upcoming episode of Space Ghost Coast to Coast titled "Kentucky Nightmare", the stealth pilots from December, Captain Linger, and an episode of Home Movies were screened for free. She stated there was a new programming block coming out in September that was aimed for an adult audience.
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In June 2001, TV Guide had recorded an interview with Cartoon Network's former president, Betty Cohen. Different names were considered, including "ibiso", which was said to be Spanish for "stop", and "Parental Warning", "Parental Block" but he eventually settled on "Adult Swim".Ĭartoon Network originally intended to launch the adult animation block on April 1, 2001, but was delayed five months. While entertaining pitches for a variety of adult cartoons, Lazzo realized the potential for packaging them as a complete adult-focused block. In a 1999 interview, the indie pop rock band Calamine stated they had recorded the theme song for Sealab 2021. Prior to that, in Entertainment Weekly, it was stated that Michael Ouweleen's next project was working on the Harvey Birdman, Attorney at Law Pilot with J.J. Sealab 2021, Harvey Birdman, Attorney at Law, Aqua Teen Hunger Force, and The Brak Show all premiered unannounced the official schedules listed the shows as "Special Programming".
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īetween 4:00 am and 5:00 am on December 21, and Decem(while Space Ghost Coast to Coast was on hiatus), several new Williams Street series made unannounced "stealth" premieres. The series was created by Mike Lazzo's Ghost Planet Industries, which eventually became Williams Street Studios, the producers and programmers of Adult Swim. Space Ghost Coast to Coast, Cartoon Network's first foray into original programming, was created in 1994 specifically for late-night adult audiences. This was followed by a trend of other adult-oriented animated shows throughout the decade, as well as more general-oriented animated series that garnered strong adult followings. ĭuring the 1990s, prime time animation geared toward adults started growing popular due to the success of Fox's hit show The Simpsons. At that time, one third of Cartoon Network's audience were adults. Another block, Toonami's "Midnight Run", aired the network's action programming uncut with minimal edits. The network began experimenting with its late night programming by airing anthology shows that presented uncensored classic cartoon shorts, such as ToonHeads, The Bob Clampett Show, The Tex Avery Show, Late Night Black and White, and O Canada. The block grew out of Cartoon Network's previous attempts at airing content appropriate for teenagers and young adults who might be watching the channel after 11 pm (ET/PT). Ĭartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim. Īs with Cartoon Network, Adult Swim's reach through various services totals 94 million American adults as of March 2021. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. Many of its programs are aesthetically experimental, transgressive, improvised, and surrealist in nature. The block's shows are known for their sexual themes, frank sexual discussion, nudity, strong language, and graphic violence.
The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, original video animations, and short films with generally minimal or no editing for content.Īdult Swim has frequently aired adult animation features, mockumentaries, sketch comedy, and pilots. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to it targeting a different audience. ET/ PT.ĭebuting in 2001, Adult Swim serves as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. Marketed as a separate network for ratings purposes, Adult Swim broadcasts from 8 p.m.
Adult Swim (stylized as and often abbreviated as ) is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network that is programmed by its in-house production studio, Williams Street.
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